Apple SoHo

Featured Programs

iPhone Upgrade Program A new iPhone every year and the protection of AppleCare+.

See how it works

Pick orders up at an Apple Store. We’ll even help set up your new Apple products.

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Trade up to a new iPhone. Trade in your current smartphone and get credit towards a new iPhone.

See how it works

Join us for free iPhone workshops. Explore all the amazing things you can do in our hands-on workshops. Learn the basics or go further with your new iPhone.

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Genius Bar and Support

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Need help with Apple services or software?

Forgot your Apple ID or have another question? Quickly connect with an expert by phone, chat, or email.

Connect now

Need your Apple device repaired?

Cracked screen or other hardware issue? Make a Genius Bar reservation, visit an Apple Authorized Service Provider, or mail your device to us.

Set up a repair Manage reservations

Store Events and Workshops

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There are no upcoming events or workshops at this time. Please check back...

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Meet the Business Team.

Whether you own a business or just use Apple products at your job, our Business Team can work with you to choose the right solutions.

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Enjoy past Apple Store events.

Past Apple Store events from around the world are available as free podcasts from the iTunes Store.

View in iTunes

Personal Setup.

With Personal Setup, we’ll get your new Apple product up and running, get you started with iCloud, and more — before you leave the store.

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