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Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation
On a scorching day, few things feel better than stepping off a hot street into a cool building. To help customers keep heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.
A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.
Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation
On a scorching day, few things feel better than stepping off a hot street into a cool building. To help customers keep heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.
A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.
